Pitching In–From Idea to Launch

AHA Moments of Managing an Art Business

Series 2–Blog Post #4

March 14, 2022

By: John Anderson, AHA

Artistic Harmonies Association believes creativity is magnified through curiosity, expression, critical thinking, self-reflection, practice, and a mastery of skills. The same is true for coming up with an idea. As you read this, you may be in one of the following levels of business positioning: Starting a business, growing your business, or working on an exit strategy.

In our last Art Chat (March 5, 2022), we discussed the number of unlimited ideas that we may think of to organize a business. Naturally, we focus on the Arts because that is normally where our creative skills reside. However, remember that being creative is in no way limiting. It is as unlimited as the number of stars in an open sky. Each star can be an idea waiting to shine brighter or dim due to the brightness of another. Each business idea that we consider (whether it is within the Arts or not) produces questions upon questions. What is our purpose?

How passionate are we about that? Why do we dream or desire to do it? How do we decide when, where, and how do we do it? And woven in the fabric of the idea is the need to know if it is feasible and sustainable?

If core values and beliefs align well with a personal, positive work-life balance, the chances are good that the direction for a chosen idea or business is good and secure. In Art Chat, we discussed the steps of what creatives would do first to begin answering all the questions that relate to turning an idea into an ongoing prospect for business. We discovered there are basic steps to start the process: conducting research that can verify possible competition, the resources needed to operate, the business and marketing mix plan, and the overall feasibility of the idea. Critical thinking will then lead to proper analysis and evaluation of determining the business’s objectives and goals. Finally, the accumulation of the information, knowledge, and experience to assess a go or no/go decision.

Here’s a simple way to address your business ideas using critical thinking. It consists of four steps: collecting information (research), evaluating information (analysis), drawing conclusions (choices and priorities), and evaluating those conclusions (risk assessment and decision making).

We hope that you will join us for our next Art Chat with Linda Riesenberg Fisler on March 22, when we will be talking about “What you want and expect out of business and the business of art?”

Until then, continue to visit the website https//artisticharmoniesassoc.com , read the blogs, and most importantly, join us in our mission by becoming a member of Artistic Harmonies Association Inc. If you haven’t already, sign-up for our newsletter too!

Respectfully, John Anderson

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